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Leadership > English Comics
GOLDEN RULES: TAO ZHUGONG'S ART OF BUSINESS

ISBN : 978-981-229-483-8
Illustrated by : Fu Chunjiang
Translated by : Geraldine Goh
Dimension : 150 x 210 mm
Page Number : 242 pages
Unit : EACH
Price : S$ 15.90    
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Tao Zhugong, a military strategist-turned-businessman during the Eastern Zhou Dynasty, has been recognised for centuries as the founder of the Chinese business school of thought. Long before modern principles of business practice were developed, Tao Zhugong had created and applied his own formula for success.

A man before his time, his brilliant rules of management, marketing and entrepreneurship have survived in application to this day, as seen by the copies of his code of business ethics which are displayed in many traditional Chinese stores and offices. Human resource management, product development, customer service and foresight in making investment are but some of the aspects of his business theory, which also discusses the pitfalls of not practising the above.

Inspiring and penetrating, this is a must-read for aspiring and successful businesspeople in the competitive modern world.

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